Published irregularly, Harvey
Segal's Super Tips Ezine is one of those rare internet marketing
newsletters to look forward to more of. Written in an
engaging personal style, every issue is short, sweet, and to the point.
Each issue contains nuggets of concrete, specific, and easy-to-apply
tips, advice, and ideas gleaned from personal experience.
Just as interesting -- and worth learning from -- is
Harvey's soft sell approach to marketing and promoting. He
never bombards his readers with canned promotional emails like so much
of the glut of internet marketing newsletters. Instead, his promotions are almost
off-hand, an afterthought or an "aside" whispered as he tells
an interesting story.
Truly a master of "transparent marketing," in
every issue it's as if Harvey Segal is saying, "Here's what I'm doing, here's how I'm doing
it, and here's how you can do it too."
His ezine is a model of the marketing approach he
teaches (and uses) in his series of Super
Tips books (most free) -- giving away quality information, weaving
in promotional material in a natural, in-context, manner that benefits
both the reader and himself.
Harvey's methods of content-based marketing are easy to
apply in any market by any small business. Sign
up for his ezine and learn as much from observing Harvey Segal in
action as from the
tips he gives.
Simon Grabowski's "Power Up Your Email"
e-mail marketing course is a solid introduction to using email and
autoresponders to build an internet business. In 7 lessons, Simon
Grabowski covers the importance of email contact, what sequential
autoresponders are, how to use them, list-building, promoting an
autoresponder, personalization of messages, what NOT to do, writing
effective email messages (including the classic sales letter format),
and other promotional methods. As CEO of one of the longest running
autoresponder services, Simon Grabowski knows what he's talking about.
This course is also a great example of the right
way to put together a course to promote a product or service. E-courses
are one of the best uses for an autoresponder. There's a lot to be
learned from this one, just by looking at the way Simon Grabowski has
put the course together.
Sign up to receive "Power
Up Your Email." While you're at it, why not sign
up for a free autoresponder account to find out first-hand what it's
all about.
